INTEGRATED BUSINESS PLANNING
Integrated Business Planning is a planning process that integrates across two or more functions in a business or government entity referred to as an enterprise to maximize financial value.
The specific functional areas in a company as well as the industry domain associated with the company defines the specific type of IBP process. Examples of IBP processes are:
- Sales and Operations Planning
- Healthcare Analytics
- Strategic Corporate Performance Management
- Planning and scheduling across multiple plants in a factory
The key requirement for IBP is that two or more functional process areas must be involved and maximizing (optimizing) of financial value should be done.
Corporate executives, business unit heads and planning managers use IBP to evaluate plans and activities based on the economic impact of each consideration.
Market research
It is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making should be done.
Market research for business/planning
Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed market research to be the quintessence of marketing.
There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
Factors that can be investigated through market research include :
Market information
Through Market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Market researchers have a wider role than previously recognized by helping their clients to understand social, technical, and even legal aspects of markets.
Market segmentation
Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences. For B2B segmentation firmographics is commonly used.
Market trends
Market trends are the upward or downward movement of a market, during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments.
SWOT analysis
SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. Not only should a SWOT be used in the creation stage of the company but could also be used throughout the life of the company. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes.
Another factor that can be measured is marketing effectiveness. This includes :
- Customer analysis
- Choice modelling
- Competitor analysis
- Risk analysis
- Product research
- Advertising the research
- Marketing mix modeling
- Simulated Test Marketing
Project management
It is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria. A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables) undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value. The temporary nature of projects stands in contrast with business as usual (or operations), which are repetitive, permanent, or semi-permanent functional activities to produce products or services. In practice, the management of these two systems is often quite different, and as such requires the development of distinct technical skills and management strategies.
The primary challenge of project management is to achieve all of the project goals within the given constraints. This information is usually described in a user or project manual, which is created at the beginning of the development process. The primary constraints are scope, time, quality and budget.[6] The secondary — and more ambitious — challenge is to optimize the allocation of necessary inputs and integrate them to meet pre-defined objectives.
There are a number of approaches for managing project activities including lean, iterative, incremental, and phased approaches.
Regardless of the methodology employed, careful consideration must be given to the overall project objectives, timeline, and cost, as well as the roles and responsibilities of all participants and stakeholders.
The traditional approach
A traditional phased approach identifies a sequence of steps to be completed. In the "traditional approach", five developmental components of a project can be distinguished (four stages plus control):
Typical development phases of an engineering project:
- initiation
- planning and design
- execution and construction
- monitoring and controlling systems
- completion and finish point
Many industries use variations of these project stages. For example, when working on a brick-and-mortar design and construction, projects will typically progress through stages like pre-planning, conceptual design, schematic design, design development, construction drawings (or contract documents), and construction administration. In software development, this approach is often known as the waterfall model, i.e., one series of tasks after another in linear sequence. In software development many organizations have adapted the Rational Unified Process (RUP) to fit this methodology, although RUP does not require or explicitly recommend this practice. Waterfall development works well for small, well-defined projects, but often fails in larger projects of undefined and ambiguous nature. The Cone of Uncertainty explains some of this as the planning made on the initial phase of the project suffers from a high degree of uncertainty. This becomes especially true as software development is often the realization of a new or novel product. In projects where requirements have not been finalized and can change, requirements management is used to develop an accurate and complete definition of the behavior of software that can serve as the basis for software development. While the terms may differ from industry to industry, the actual stages typically follow common steps to problem solving—"defining the problem, weighing options, choosing a path, implementation and evaluation."
WEB EDITING
Web editing the word processing tasks intended to be published online.
The Internet features are many and important, and web editing activities required for this professionalism and expertise, which differ in a manner also substantially from those required from writing for other media.
In most cases, to be effective on the web is first of all essential to be synthetic and immediate, to quickly capture the attention of a user who has at hand a multitude of other sources related to that topic, and therefore does not hesitate one moment to turn the page if it were held now satisfied.
Therefore it is important to pay special attention to the title and the first few sentences of the content you are writing: it is widely believed, in fact, that only captures the visitor's attention for the first 30 seconds has a chance to hold him long on their own pages.
To achieve this purpose, the web editing activity integrates with the management of all other complementary communicative elements than the actual written text itself: images, multimedia animations, video, audio effects, banners, etc., are elements that can significantly help to "conquer" a user and help strengthen the effectiveness of the message.
The proper use of these forms of communication is one of the most important processes of web editing, as well as the ability to create effective pathways through the use of hypertext links.
Web pages, in fact, have the peculiar characteristic of being able to be read "in depth", at several levels: a text can contain links to other pages, which provide more in-depth content of the browser. In particular, the web editing activities is a winner if you can create a coherent and well structured course, the point of arrival coincides with the initial purpose of the message.
So that the message reaches its destination, however, the wealth of content and other communicative elements is not always enough: it is necessary that the web page is visible to the eyes of the search engines. A well-written text paginated is useless if it is not found (and thus read) by anyone.
The web editing activities must therefore ensure that the text, readability and maintaining high quality standards, is also structured according to the SEO related content writing techniques, in order to help improve the site's ranking in the SERP search engine for significant keywords.
Of course, in other respects, writing for the web is closely related to the traditional professional writing (either bound to a newspaper, a corporate brochure, a presentation or other), and as such keeps among its main aims to be "effective ". A text can be drawn up to inform, excite or convince a user to buy something; in each of these examples, however, that what is important is the message reaches the most of its goal.
In this sense a quality processed must comply with the reference context in which it is intended, in terms of the language used, shape and tone, contributing together with the other elements that integrate the text itself (for example, in the case of a brochure, the 'look and feel, the materials used, the methods of presentation, etc.) to convey a specific message in a unified way.
Our company employs a team of professionals connected to us to intervene, from time to time, in relation to each individual’s business needs.
Rates quoted refer to and shall be construed standard "processes from"the relationship it establishes with a regular service contract and consulting including all the services provided the cost of which will be in relation to the actual hours worked and the design complexity.